Self-Determination Theory Integration
Our approach centers on the three basic psychological needs identified by Deci and Ryan: autonomy, competence, and relatedness. When people feel they have control over their financial decisions, confidence in their abilities, and connection to their goals, motivation naturally follows.
We've adapted these principles specifically for financial contexts. Instead of generic motivation techniques, participants learn to identify their intrinsic drivers around money, security, and achievement. This creates lasting behavioral change rather than temporary enthusiasm.
Behavioral Economics Application
Traditional financial advice often ignores how people actually make decisions. Our methodology incorporates insights from behavioral economics – understanding cognitive biases, loss aversion, and the psychology of choice architecture.
Participants learn to work with their natural decision-making patterns rather than against them. We teach techniques for overcoming common financial biases while building systems that make good choices easier and more automatic.
Research Foundation
Our methodology draws from over 200 peer-reviewed studies in motivation psychology, with particular emphasis on research by Edward Deci, Richard Ryan, and Daniel Kahneman. We continuously update our approach based on emerging research in financial psychology and behavioral change.
Evidence-Based Results
Sustained behavior change at 6 months
Improvement in goal achievement rates